A No-Expense-Spared Audiophile Car Sound System — /INSIDE Ai DESIGN

In this preview of The Drive’s new miniseries /INSIDE Ai DESIGN, we’ll meet Matt Figliola and check out an amazing, money-is-no-object, audiophile-quality car audio system build.

Meet Matt Figliola, owner of Ai Design, and go behind the scenes at the NY shop responsible for some of the most detail-rich aftermarket builds you’ve ever seen. Including this RIDICULOUS pair of audiophile Cadillac Escalades.

More at The Drive:


  1. Willie Alston on June 27, 2021 at 8:30 pm

    Earl Zausmer 540i, Richard Clark/Speakerwerks Grand National, and a few more back in the day that these vehicles could not even be in the same block in Sound Quality arena.

  2. -Zachary Ray Chapa Ruiz; on June 27, 2021 at 8:31 pm

    2 nice one’s.

  3. David Wang on June 27, 2021 at 8:32 pm

    So all of that and no audio demo?

  4. barbie gamaes tan on June 27, 2021 at 8:32 pm

    I’m a big fan of JL audio for bass, but 2x 10W7 in an a no expense build? Seams odd. Throw in a few 12 or 13w6’s IMO. Heck, even a 13W7

  5. Allith Galaviz on June 27, 2021 at 8:33 pm

    3:27 I call bullshit on this guy, This guy does not know what he’s doing

  6. Ray Torres on June 27, 2021 at 8:36 pm

    What a waste , no demo!!!!!?

  7. Ten Beh on June 27, 2021 at 8:36 pm

    I am very impressed, but when I buy a car, I go to the store and get aux cord.

  8. -Zachary Ray Chapa Ruiz; on June 27, 2021 at 8:38 pm

    More business later.

  9. balazs bukovics on June 27, 2021 at 8:39 pm

    Car Battery can’t provide high fidelity sound.But great job!!!!

  10. Kevitivity on June 27, 2021 at 8:40 pm

    In a Cadillac? Oof!

  11. Matt Renfro on June 27, 2021 at 8:40 pm

    So no one is going ask why there a Chevy badge on an “Escalade”?

  12. Erloud on June 27, 2021 at 8:42 pm

    Not identical at all…

  13. Philip Springer on June 27, 2021 at 8:42 pm

    As a long-time high-end car audio person, this was one of the least informative videos I’ve seen, sadly. I was looking forward into a bit of a deep dive, and only got the equivalent of the rain from parking in the driveway and running to the house.

  14. Larry Keller on June 27, 2021 at 8:43 pm

    you just gotta love when just the labor for the audio installation cost more than the vehicle, and all audio equipment combined…

  15. Yuri on June 27, 2021 at 8:43 pm


  16. scottyas209 on June 27, 2021 at 8:45 pm

    The “sophisticated network” is not new or special, it’s also not new or special to have a mobile router that accepts multiple SIM cards, you aren’t bonding carriers, multiple redundancy has been readily available since at least 2010 when I started using 3G backup for hard line. It’s also not new, or special to have servers that replicate data. I get it, have to make the IT part sound complex when it absolutely is not. The rest is awesome though! Definitely not the best system ever built, maybe the most overthought, and over-sold. Don’t get me wrong, much respect, but definitely not the best.

  17. Samuel M on June 27, 2021 at 8:46 pm


  18. Ralph Louis Mendoza on June 27, 2021 at 8:47 pm

    2yrs? by the time it’s finish the car depreciates 50% already.

  19. Carlos Lopez on June 27, 2021 at 8:49 pm

    Spotify is not lossless. So why would you feed it in this system?

  20. Matt Parker on June 27, 2021 at 8:49 pm

    My dream

  21. Bill William on June 27, 2021 at 8:50 pm

    All these “experts “ giving their 2 cents about what speakers to use make me chuckle. Anyone who have done/built a system know it’s all about the install which looks spot on. The custom heavier doors and reinforcement is critical. Looks amazing and I’m I know scan speak will hold its own with the other brands listed in the comments. Looks awesome great work

  22. Francis Figliola on June 27, 2021 at 8:51 pm

    He always was clever! I know, i watched him grow up!

  23. saucy nonchalance on June 27, 2021 at 8:52 pm

    they hardly got into the actual setup

  24. utubecomment21 on June 27, 2021 at 8:55 pm

    Hybrid Audio Technologies’ CEO Scott Bulwalda’s car holds the record score in SQ!

  25. Ivan Galaviz on June 27, 2021 at 8:55 pm

    Spotify, really? 6TB of "High Res" Music and you need Spotify? ahahahahaha… this guy! Also, a UTM Will create a VPN and handle those four "services" but still needs a Modem (Four of them to be precise) even if the Modems are integrated into the UTM… There’s no way out of a Modem, Router, Switch, etc… This is Ignorant… and what about those Amps? the seem like custom made Class-A push-pull designs and using those TO-3 Devices look VERY interesting… but they said nothing about them… instead focus on the 3D Printed parts… BS

  26. Relentless Resistance on June 27, 2021 at 8:57 pm

    JL audio and sound quality should never be used in the same sentence.

  27. e on June 27, 2021 at 8:59 pm

    Spends millions on audio system then streams from spotify.

  28. Ryan R on June 27, 2021 at 8:59 pm

    Is this future Big Ed from 90 Day Fiance?

  29. CesarConH on June 27, 2021 at 9:02 pm

    200k sound system between the two 2015 Escalades but they don’t have the 10 speed transmission offered starting 2018🤣🤣🤣

  30. Élysée on June 27, 2021 at 9:02 pm

    Oh shit it took 2 years to finish. Time to change the car and start over.

  31. twochaudio mg on June 27, 2021 at 9:05 pm

    I think the cars are right All that money and the man listening to spotify
    It’s not even CD quality
    Music. Naim audio? All the great USA made product.

  32. Dontae Jarell on June 27, 2021 at 9:06 pm

    Why gm don’t work with thes guys install bigger better touch screen systems in some gm cars trucks and crossovers

  33. Frank Mbala on June 27, 2021 at 9:08 pm

    Did you say 3 years?

  34. Karen ashcraft on June 27, 2021 at 9:08 pm

    What! No Demo?

  35. Spurs fan here on June 27, 2021 at 9:08 pm

    Best system I’ve ever heard in an automobile was a high end PMP paired with top notch dac and portable amp into some nice cans.

  36. bluewker on June 27, 2021 at 9:10 pm

    Door safety compromised for speakers.
    No in-car microphone test graphs to show the sound damping inside and the sound stage characteristics.
    No talk of issues due to interference or echos.
    No talk of noise-isolating the firewall.

    Entire thing was basically a sham that will be worth 0$ to anyone else.

  37. Kyle Allen on June 27, 2021 at 9:10 pm


  38. eagalstrike101 on June 27, 2021 at 9:11 pm

    "Best Car Audio System" streams off Spotify. 🤦‍♂️

    A system is only as good as the weakest link. Would be the same as putting supermarket fuel in a formula one car.

  39. AUClay on June 27, 2021 at 9:13 pm

    Having seen and owned several high end car audio/audiophile systems, who judged this system, design, and crowned it the best? Based on decibels, distortion, resonance, power… ie: watts, volts, etc. How loud it can play cleanly? Without any any numbers, or actual specifications, it’s impossible to say this is the best. I’ve seen and heard some of the best. What’s the breakdown of subs, component speakers, tweeters, amps?

  40. E39M5SPEED on June 27, 2021 at 9:13 pm

    Track id at the start?

  41. Rudy Diaz on June 27, 2021 at 9:13 pm

    The Arrogance of the Builder is Such Bullshit it makes me sick. I used to work for a High End shop we worked only on Ford Transit and MBZ Sprinters the work was tedious and long…. We never claim to be the best or one of the BEST…. Also that type of client is a Thorn In Your Ass for the life of the vehicle!!! I quit after 6 months and happy. I’m working on better projects without all of the Hoopla!!!

  42. -Zachary Ray Chapa Ruiz; on June 27, 2021 at 9:15 pm

    It’s eco friendly.

  43. Blaine Collins on June 27, 2021 at 9:15 pm

    gotta admit, those JL subs in this build hurt me the most. "no expense spared…" except for the only two subs in this build lol.

  44. Manuel Marungo on June 27, 2021 at 9:16 pm

    All I got to say it steve meade 😎

  45. Car Audio Horizons on June 27, 2021 at 9:19 pm

    Where’s the stereo? Lol I see a guy taking for too long

  46. Richard on June 27, 2021 at 9:19 pm

    Doesn’t even have a DSP? Just throwing in a whole bunch of expensive gear, does not make a good system. Would be plenty of systems out there way better than this

  47. Ahmed Mamdouh on June 27, 2021 at 9:23 pm

    Yes, science!

  48. Steph Menard on June 27, 2021 at 9:23 pm

    Not even focal’s in the doors, who makes better speakers?

  49. Tyson Cross on June 27, 2021 at 9:26 pm

    No demo?

  50. Dan H on June 27, 2021 at 9:29 pm

    This guy brags so much about sound quality and being an audiophile and he doesnt even play any music. Lame as fuk